“If You Can’t Explain It Simply, You Don’t Understand It Well Enough.”
- Albert Einstein
We all know “simple” when we see it, touch it, or use it. It gets to the core of what things indeed are with little effort.
On the other hand, complexities we encounter everyday force us to limit our visual consumption, to dismiss, discard and ignore things we don’t instantly connect with.
Johny Ive (ex-Chief Design Office for Apple) once said - “simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go deep…You have to deeply understand the essence of a product to be able to get rid of the parts that are not essential”.
There is power in simplicity. We know it. We see it. We feel it.
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